Michael Shapiro
2 min readDec 7, 2020

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Sale of Dylan Song Catalog Means A Hard Rain of Ads is Gonna Come

Bob Dylan sold his entire catalog of more than 600 songs to Universal Music Publishing Group today, raising the prospect of a slew of new advertisements based on his songs.

Here are the first 25 campaigns to come down the pike:

“Forever Young” for Viagra

“Slow Train Comin” for Amtrak

Bob Dylan in 1980, photo by Jean-Luc via Flickr

“Lay, Lady, Lay” for Sealy Mattresses

“Like a Rolling Stone” for Kidney Doctors of America

“All Along the Watchtower” for ADT Home Security systems.

“Shelter from the Storm” for National Roofing and Aluminum Siding

“Rainy Day Women” (Everybody Must Get Stoned) for California Cannibis

“Idiot Wind” for Fox News

“It’s All Over Now, Baby Blue” for National Divorce Lawyers Association

“Ballad of a Thin Man” for Weightwatchers

“Desolation Row” for the Trump Organization Real Estate Portfolio

“Jokerman” for the Trump presidential library

“Gotta Serve Somebody” for Rudy Giuliani attorney at law

“I Shall Be Released” for Bail Bondsmen of America

“It’s Alright, Ma, (I’m Only Bleeding)” for the U.S. Army

“Knockin’ on Heaven’s Door” for the Springfield Nursing Home

“Sad-Eyed Lady of the Lowlands” for Kimberly Guilfoyle, Attorney at Law

“You Ain’t Going Nowhere” for San Quentin Prison

“Maggie’s Farm” for the employees of the Margaret Thatcher Library

“I’ll Keep It With Mine,” for Bridgewater Hedge Fund

“I Threw It All Away” for Michael Cohen

“Things Have Changed” for the Joe Biden Inaugural Committee

“When I Paint My Masterpiece” for the Metropolitan Art School

“Meet Me in the Morning” for Hills Brothers Coffee

“Tonight I’ll Be Staying Here With You” for Escort Services of America

End note: Dylan songs shall be used in the lame-duck White House as follows.

“You’re Going to Make Me Lonesome When You Go,” Trump’s comment after Melania’s filing for separation

“You Go Your Way and I’ll Go Mine,” Melania’s response

— Written by Michael Shapiro with contributions from Richard Koman.

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Michael Shapiro

Living just north of SF, I’m a freelance writer covering environment issues and the performing arts. I’m author of The Creative Spark and a bigtime Giants fan.